More details about the translated Cheapo, taken from the blog of "specialist branding agency" Underscore.
The owners appointed underscore to devise the name and create a fresh and funky brand to take their exciting concept to the market. The name itself is a mix of the words Mango and Addict, as most choices on their truly unique menu contain the superfruit Mango in some shape of form ...Our communications needed to be playful, versatile and bold to establish a new brand in such a busy location as Soho – which is why MADD is the perfect name for this destination restaurant.So now you know the Rest of the Story. An "exciting concept" indeed.
Oh, and if you have any allergies, please let them know before ordering. Thank you.