Saturday, 31 May 2014

It was a Madd, Madd, Madd, Madd, Madd world ... but not anymore.


I happened to notice that Madd, the mango dessert  emporium which took over the former home of Cheapo Cheapo Records in Rupert Street, Soho, is no more. A blog post says:

After 3 sweet years of dessert loving, we have bid our final farewell to our beloved Rupert Street location. The MADD team would like to send a very big thank you to every customer, staff and Soho “character” that has walked through our fluorescent yellow doors and joined in the experience. Leaving your first home is never easy but we are excited about our move and will never forget the memories here.
Thank you letting us be a part of your Soho experience and we look forward to seeing you very soon at our next grand launch.
"Never forget the memories"? Oh well, I suppose they're entitled to their own mango-themed brand of nostalgia. I would like to know the full story but I suppose today's economic climate is explanation enough. No one wants to go out and buy CDs, and they obviously aren't all that keen on mango desserts which were not, from my occasional forays, all that cheap.

Wonder what will take its place? Could there be scope for a Daniel Kitson-type show about all those businesses which alight there over the next few years, filled with an optimism which gradually leaks away ... I don't know how long Phil reigned there but I would like to think that he would have carried on had his health permitted. An article about Roy Orbison's years in the commercial wilderness (but still singing his heart out at county fairs or whatever gigs he could get) likened him to a mighty oak tree, staying the same, unmoveable, while all around him changed.


Death got him in the end, obviously, as it did Phil, but it feels right that the Madd house has not endured in the same way: Cheapo was a gnarled tree, capable of withstanding the worst weather, not a squashable fruit. We didn't need board games as an enticement to enter the shop: the merchandise - that glorious, tatty merchandise - was enough.


Guide to other posts about Cheapo here.

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